For many PPC marketers, November is by far the busiest month of the year; what with the Black Friday frenzy and Cyber Monday madness (Not to mention preparation for Christmas) – you can be forgiven for not keeping up to date with all the goings-on in the world of Paid Search. Thats where we come in! We’ve compiled a list of some of the more interesting/important things which have happened in the past 30 days. So, in no particular order...
If you have spent any time on the internet in the last couple of days, you’ll surely be aware of the discussion regarding net neutrality (and the rather startling prospect of it being scrapped). But what is it? And why should we as marketers care?
We're proud to share the great news that we have claimed a prestigious Google Premier Partners Award - acknowledging us as the most innovative agency in the whole of EMEA for Google Shopping, and in the top three for growing businesses online and search marketing making us the most highly recognised agency on the night.
October - you were over too soon and yet you bought so much. Let’s take a look back over a month which has brought many new features and updates to the world of paid search.
In our previous blog posts we’ve covered a lot of Google, a little of Bing, and even touched upon Ecosia and Naver. But in the ever fascinating world of search engines - have you ever considered spreading some digital magic via the Yahoo! paid search tool Yahoo! Gemini?
Well, you should. It’s out there - and it’s pretty cool.
So, why Yahoo? Here is what you need to know.
Video: Six must-do tactics retailers need to build a super-successful, efficient and proven digital marketing strategy
Earlier this year, Agency Director Luca Senatore spoke for the second time at eCommerce Berlin - this time tackling the six tactics any retailer needs to master to lay the foundation for revolutionary marketing results in the fast moving retail industry.
Luca's talk took the audience through a journey from technology and mobile, through to getting it right on social media. Strap yourself in for a journey that sets out to provide you with more than just the basics - but everything that will truly make you grow. After all... only being 'good' is boring.
Since the last ‘10 things’ blog so much has changed, such is the pace of digital marketing. If you missed the last one, these posts are a monthly feature offering a brief round-up of the most exciting news from the world of PPC: everything from updates and new features to cutting-edge research.
Facebook had a significant presence at this year’s DMEXCO. They had an Instagram stories booth, a Facebook Blueprint seminar area, as well as their main stand, and staffers speaking in nine separate talks and discussions. Even Facebook’s COO (and Silicon Valley legend) Sheryl Sandberg made the trip to Cologne to address Europe’s marketers.
Looking at the talk titles and descriptions, it seemed like Facebook would be primarily discussing two topics at the conference. The first: measurement, viewability, and confidence in the channel. The second: video.
Another month has gone and the world of PPC has evolved once again. At Genie we recognise that, with such a fast-paced industry, it’s easy to miss some of the large (and not so large) additions and updates that get reported every day. This post gives a brief round-up of all the main talking points from last month - you’re welcome!
Pay-per-click (PPC) advertising is a great way of targeting specific people, in specific locations, at specific times of day. However, your carefully considered marketing budget can quickly dwindle if not properly utilised; it is estimated small businesses are wasting 25% of their PPC budget due to poor strategy - a clearly unacceptable level of wastage.
We’ve already covered some best practices for ad copy and bidding strategies based on seasonality. In this post, I’ll focus on another common pitfall: keywords.