Now that the dust has settled on the hectic Christmas period, you may have spent your time reflecting on the results. While doing so, you may be forgiven for missing some of the more interesting updates and news from the world of PPC in January. Just as we do every month, we have compiled what we think are the most interesting.
According to Litmus.com, people spend just four seconds deciding whether to read an email or not. Customers make a lot of these decisions subconsciously when an email is seen at a glance, therefore careful consideration needs to be taken regarding all design features of your email campaigns.
Yes, testing subject lines and preheader text are essential practices when creating your campaigns, and should be done with meticulous scrutiny; but analysing design elements are just as important (if not more!).
In this post, I’ll discuss some of the key principles of effective email design; getting it on point and, importantly, consistent.
December is the most “wonderful time of the year”. However, for PPC marketers, it is also the busiest. Therefore, you can forgive yourself for not keeping up to date with all the goings-on in the busy world of PPC. But of course, that's where we come in! As always, we have compiled some of the more interesting updates and news from the past month for your reading pleasure. In no particular order...
As you clicked into this article - you're probably already sold on the benefits of experimenting in AdWords to produce the optimum ads for your products. You've probably even heard of A/B testing, but what probably don't know, given you're reading this, is how the hell to set up an experiment in AdWords. Well, don't worry - we've got you covered and it's actually incredibly easy.
For many PPC marketers, November is by far the busiest month of the year; what with the Black Friday frenzy and Cyber Monday madness (Not to mention preparation for Christmas) – you can be forgiven for not keeping up to date with all the goings-on in the world of Paid Search. Thats where we come in! We’ve compiled a list of some of the more interesting/important things which have happened in the past 30 days. So, in no particular order...
If you have spent any time on the internet in the last couple of days, you’ll surely be aware of the discussion regarding net neutrality (and the rather startling prospect of it being scrapped). But what is it? And why should we as marketers care?
We're proud to share the great news that we have claimed a prestigious Google Premier Partners Award - acknowledging us as the most innovative agency in the whole of EMEA for Google Shopping, and in the top three for growing businesses online and search marketing making us the most highly recognised agency on the night.
October - you were over too soon and yet you bought so much. Let’s take a look back over a month which has brought many new features and updates to the world of paid search.
In our previous blog posts we’ve covered a lot of Google, a little of Bing, and even touched upon Ecosia and Naver. But in the ever fascinating world of search engines - have you ever considered spreading some digital magic via the Yahoo! paid search tool Yahoo! Gemini?
Well, you should. It’s out there - and it’s pretty cool.
So, why Yahoo? Here is what you need to know.