Starting a new job is hard for anyone. New people. New office. New written rules. New unwritten rules. That being said, that process is made so much easier when the company you’re moving to is Genie Goals, part of Genie Ventures.
Having finished my second year at uni I was looking for some summer work experience. My sister Imogen works at Genie and made me aware of a summer internship role. After applying I got an email saying: “Imogen told me you're interested in doing an internship here at Genie - thank you for your interest. We could have you here at Genie Goals looking to help in a bunch of different areas including events management, marketing, admin and perhaps even some PPC work.”
We’re delighted to announce Genie Goals has been promoted by Google to the status of Premier Partner - an accreditation Google describes as, “an exciting new recognition that is reserved for our most valued agencies”.
Genie Goals director of strategy Luca Senatore gave this talk at the Internet Retailing Expo (IRX16) in April, and it went down a storm, so we thought we'd share it with you.
Gmail Sponsored Promotions (GSPs) are a new form of pay-per-click (PPC) advertising which allows you to target Gmail users directly in their inbox. It’s still in beta, so not available to all accounts, but we wanted to bring you our early impressions.
Undertaking thorough technical SEO audits is essential and incredibly important to any business reliant on SEO as a revenue stream.
These audits can be a daunting prospect, particularly with older domains and sites with a lot of pages. The aim of this post is to share some personal lessons from our past technical SEO audits to help get you get on the right track.
For many PPC ad builders, the keyword (pun intended) is very much quantity rather than quality. The art is finding the right terms to bid on and then following the golden rules for PPC, set in stone some time around Roman times.
But can there be more than this? While PPC can be very much about collecting small gains across a large number of ads, is there room for a little more imagination?
Broad match keywords are often talked about as one way of identifying potential keywords for your account, but how do you find this data and then use it in an effective way?
Converting keyword audits are the answer!