Earlier this year, Agency Director Luca Senatore spoke for the second time at eCommerce Berlin - this time tackling the six tactics any retailer needs to master to lay the foundation for revolutionary marketing results in the fast moving retail industry.
Luca's talk took the audience through a journey from technology and mobile, through to getting it right on social media. Strap yourself in for a journey that sets out to provide you with more than just the basics - but everything that will truly make you grow. After all... only being 'good' is boring.
Since the last ‘10 things’ blog so much has changed, such is the pace of digital marketing. If you missed the last one, these posts are a monthly feature offering a brief round-up of the most exciting news from the world of PPC: everything from updates and new features to cutting-edge research.
Facebook had a significant presence at this year’s DMEXCO. They had an Instagram stories booth, a Facebook Blueprint seminar area, as well as their main stand, and staffers speaking in nine separate talks and discussions. Even Facebook’s COO (and Silicon Valley legend) Sheryl Sandberg made the trip to Cologne to address Europe’s marketers.
Looking at the talk titles and descriptions, it seemed like Facebook would be primarily discussing two topics at the conference. The first: measurement, viewability, and confidence in the channel. The second: video.
Another month has gone and the world of PPC has evolved once again. At Genie we recognise that, with such a fast-paced industry, it’s easy to miss some of the large (and not so large) additions and updates that get reported every day. This post gives a brief round-up of all the main talking points from last month - you’re welcome!
Pay-per-click (PPC) advertising is a great way of targeting specific people, in specific locations, at specific times of day. However, your carefully considered marketing budget can quickly dwindle if not properly utilised; it is estimated small businesses are wasting 25% of their PPC budget due to poor strategy - a clearly unacceptable level of wastage.
We’ve already covered some best practices for ad copy and bidding strategies based on seasonality. In this post, I’ll focus on another common pitfall: keywords.
Colours can evoke many different meanings and emotions, depending on their usage. For example, red creates a sense of urgency, which is why you often see it used when a shop is going into sale. Whereas greens promote a sense of tranquillity and well-being; often used by health shops and spas to relax their customers.
The colours that are right for you depend entirely on your brand, services and the kind of emotion you want to evoke in your customers. It’s crucial to think carefully about the colours you’re using for your email campaigns, and what these colours are saying about your brand.
Our retail clients sell products big and small, fashionable or functional, and at both the entry and luxury ends of the market. Each of these variations demands a bespoke marketing strategy, leveraging the best tools possible based on those unique requirements. In this blog post I’m going to focus on one of the tools for the luxury market: ‘remarketing lists for search ads’, or RLSAs.
Most people know about Google and Bing in the Western world. If you’re a digital marketer you’re also likely to be familiar with the likes of Yahoo. But did you know there are also hundreds of other search engines, many of which have their own specialised areas?
DuckDuckGo and Ixquick are search engines that don’t track people (although they still show ads, with the tracking code removed); Dogpile returns all the best results from other search engines - the list goes on.
But then there is a search engine that plants trees…
A few months ago Genie Goals decided to put entries into three categories of this year’s Google Premier Partner Awards. The finalists have just been announced - and we’re proud to be able to announce we’re amongst the last few standing in all three: Search, Shopping, and Growing Businesses Online.
Ever been innocuously browsing the web for your next pair of shoes, before leaving the retail site to browse your social media, only to find the shoes have followed you in an advertisement - reminding you you’ve forgotten them? That’s dynamic remarketing.
Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements containing specific products and services they have viewed. It aims to keep your brand relevant by bringing them back to your website to complete their purchase, as people who have already shown an interest in your product or service have a far higher chance of converting.