Learning is something we collectively hold dear at Genie Goals. It’s one of our key values because by placing it at the heart of everything we do, we become better marketers, but also better, more rounded human beings.
One vital component of learning is what we do ourselves beyond our time in the 9-5, where learning opportunities are handed to us as a matter of good business practice. A great attitude to learning goes way beyond being the recipient of training; it means always being open to ideas and always looking to learn from others (even - perhaps especially - when we already feel like we’re doing just fine already.)
An amazing way to learn, in my experience, is listening to podcasts.
I emailed round the Genie team to find out what podcasts people at Genie listen to, with the list found below.
Starting a new job is hard for anyone. New people. New office. New written rules. New unwritten rules. That being said, that process is made so much easier when the company you’re moving to is Genie Goals, part of Genie Ventures.
Having finished my second year at uni I was looking for some summer work experience. My sister Imogen works at Genie and made me aware of a summer internship role. After applying I got an email saying: “Imogen told me you're interested in doing an internship here at Genie - thank you for your interest. We could have you here at Genie Goals looking to help in a bunch of different areas including events management, marketing, admin and perhaps even some PPC work.”
We’re delighted to announce Genie Goals has been promoted by Google to the status of Premier Partner - an accreditation Google describes as, “an exciting new recognition that is reserved for our most valued agencies”.
Gmail Sponsored Promotions (GSPs) are a new form of pay-per-click (PPC) advertising which allows you to target Gmail users directly in their inbox. It’s still in beta, so not available to all accounts, but we wanted to bring you our early impressions.
Undertaking thorough technical SEO audits is essential and incredibly important to any business reliant on SEO as a revenue stream.
These audits can be a daunting prospect, particularly with older domains and sites with a lot of pages. The aim of this post is to share some personal lessons from our past technical SEO audits to help get you get on the right track.
For many PPC ad builders, the keyword (pun intended) is very much quantity rather than quality. The art is finding the right terms to bid on and then following the golden rules for PPC, set in stone some time around Roman times.
But can there be more than this? While PPC can be very much about collecting small gains across a large number of ads, is there room for a little more imagination?
I recently needed to look at user engagement on one of Genie Ventures’ biggest sites. So my first stop was Google Analytics (GA), to see at how users were behaving on specific page types when landing on them from organic
Broad match keywords are often talked about as one way of identifying potential keywords for your account, but how do you find this data and then use it in an effective way?
Converting keyword audits are the answer!