We’re proud to share the great news that we have claimed a prestigious Google Premier Partners Award – acknowledging us as the most innovative agency in the whole of EMEA for Google Shopping, and in the top three for growing businesses online and search marketing making us the most highly recognised agency on the night.
It’s a true David & Goliath story: we’re only five years old with a single office in Cambridge which is home to around 50 staff; where many of the agencies we competed against have decades of experience, thousands of employees and scores of offices around the world.
We can only credit the victory to doing things our own way. We’ve invested heavily in our own technology and world-class training for the team, while choosing to work exclusively with retail clients. This unique approach has been validated as industry-leading by Google, the world’s leading digital marketing platform – despite having been met with derision and scepticism from the industry just a few years ago.
Our Agency Director Luca Senatore said: “I will never forget some of the looks we got when speaking at conferences about our vision; looks of admiration for our courage, but also sympathy because they truly thought we’d not be around in 12 months. They didn’t believe our mission was achievable, but we did!”
The winning case study rewarded a 608% Google Shopping sales growth figure over six months, as well as the innovative way this result was achieved. The award adds to our growing list of achievements including being rated 9.3/10 overall in a survey of all it’s clients, being recognised by one of the best UK agencies by Europe’s largest marketing website The Drum, and numerous best employer nominations in 2017.
Where we had been the underdog, we’ve become a leading example of what is possible in the digital marketing space for genuine innovators. With clients including Calvin Klein, Karl Lagerfeld and Mamas & Papas, we’ve shown a small yet focused agency can not only manage but hugely grow accounts for international brands; not just in the UK, but across the world.
Luca added: “I truly hope this represents a proof that if you work very hard, relentlessly; surround yourself with amazing people and look after them; and deeply believe and commit to your mission, you can do absolutely anything.”
We are offering a free account audit to retailers who may be interested in finding out how their digital marketing can be revolutionised. To find out more information, fill in the form at the bottom of the Genie audit page here.