We began work on the Pixartprinting account in 2015. The mission? Prove PPC could be a vital element of its digital acquisition strategy. Success? That would be defined as increasing visits and acquiring new customers through the channel.
The Pixartprinting account was large (tens of thousands of possible product combinations) with low account coverage: a clear opportunity. We first restructured the entire account to be optimised for PPC and our in-house built auto bidding technology, Clarence. This enabled extremely granular bidding across its catalogue; something otherwise impossible otherwise due to the scale of the account. Once PPC was proven as an acquisition channel and our relationship grew, we took our partnership to the next level. We catered our approach, technology and people to a wider international application, all the time working closely with Pixartprinting’s own incredible team. Between us, we’ve spread the good word about its products across the world.
Since joining forces with Pixartprinting, PPC has become a very important part of the company’s marketing mix. We’re also working with Pixartprinting to eventually enable it to bring its paid search activity in-house. While we’ll be sad to see them go, without us helping prove PPC was an important channel it would never have been able to justify further investment in-house.