→ Online product comparison pioneers
→ Part of Google Shopping from Day 1
→ Work to client goals, not to a script
→ Feed-management technology built by PhD-led tech team
Online product comparison pioneers
As part of the Genie Ventures stable, the technical team behind Genie Goals were innovating in product comparison long before ‘Shopping’ was a twinkle in Google’s eye. They launched tech comparison site Broadband Genie in 2004 and shopping recommendation website Crowdstorm in 2007 - both of which are still going strong today.
Part of Google Shopping from Day 1
As a key player in the UK paid search arena, Genie Goals was part of the initial wave of partners accepted onto the early Google Shopping trials, helping shape the product into what it has become today - and the same tech team has been innovating and offering support to Genie Goals’ clients ever since. Genie Goals is now one of the most influential agencies in pioneering Shopping campaigns (formerly PLAs), being asked to speak at industry events worldwide. This is the hottest topic in ecommerce right now, and Genie is right out in front - because we put the retailer first. We become part of your team, with specialist staff assigned directly to your accounts.
Work to client goals, not to a script
We do this by extending our unique paid search methodology to your Shopping strategy. Every client’s campaigns are structured from scratch depending on their needs and goals - from agreeing a granular bidding strategy to prioritising the products they want to push (bestsellers, clearance ranges etc). And as well as creation and optimisation of the data feed, we can also run campaigns in AdWords and Bing.
Feed-management technology built by PhD-led tech team
We offer support in both the creation and optimisation of the data feed, along with running the Shopping Campaigns within AdWords. Our bespoke software, developed in-house, also manages:
→ Intelligent bidding
→ Enhanced campaign management
→ Modelling and forecasting
→ Deduping /attribution
→ Reporting and alerts
This allows us to take an extremely granular approach to bidding so you can drive more visits and more sales – and always at a positive ROI.