What is affiliate marketing?
Affiliate marketing is the forming of mutually beneficial partnerships with relevant sites to promote your brand. In other words, affiliate provides a win-win situation where a brand partners with third parties to drive brand awareness, traffic and sales – and in return pays some kind of reward when a desired action is achieved.
The affiliate landscape is constantly evolving. From large loyalty and cashback partners that are brands in their own right, to influencers engaging with 1,000s of followers on Instagram. Affiliates come in all shapes and sizes, with the next big partner always just around the corner.
At Genie Goals we focus on building close working relationships with a network of publishers to associate our clients’ brands with sites that complement their unique nature; and driving significant traffic and sales as a result.
What makes Genie’s approach different to the competition?
Our affiliate methodology is driven by two staunch beliefs:
- Affiliate marketing can deliver a positive ROI
- Affiliate marketing deserves to see more investment from retailers, both in terms of time and budget
These beliefs dictate how we work. You can expect honest advice from our affiliate team, driven by experience and an expectation we place on ourselves to deliver unbelievable results. You can expect recommendations that put your goals at the centre because, as an agency, we know we only win when you do. Finally, with Genie Goals you gain a service from true champions of the affiliate marketing message: we have implemented campaigns across the globe using the affiliate channel, so we know its ability to deliver real results.
What do we believe is the most effective KPI for affiliate marketing?
Affiliate marketing is flexible, meaning it can sit anywhere along a customer’s journey – from brand awareness, where we might look to use comparison sites or influencers; to hard sales, where cashback will be more appropriate. The best KPI depends on your goal.
That being said, there are some universal KPIs we will track to make sure the affiliate scheme we run for you is working at its full capacity. These are:
- ROI: At its base level affiliate marketing has a strong ROI, as you are paying for sales delivered
- AOV: Affiliates can encourage, target and deliver higher than average AOV
- Customer value: You can target new customers, repeat purchases, and also reactivate customers through the channel with the right set up and strategy
- Reach: Some affiliates have five million members
Ultimately, affiliate marketing offers flexibility. Whatever your goal, there will be an affiliate to support it and a way of working to maximise your benefits.