Display marketing has a reputation among some for ‘not working’. It’s well earned too – years of design the ad and cross your fingers budgets led to a feeling of uncertainty of the ROI display could actually deliver.
While that reputation may be deserved for past performance, today display offers a fresh opportunity for retailers looking to grow. The key is in data, testing, and using display in ways your competition haven’t thought of yet.
The Genie Approach
At Genie we use our experience of the retail sector and pair it up with our powerful technology, Clarence, to use display in a way that drives home true value from your campaigns.
What this looks like in practice is your customers, new or returning, are exposed to your brand in a way personal to them – interacting with you in unique ways. Of course, in a world ravaged by privacy concerns, we feel we strike a balance between delivering value while not being creepy.
Data, testing, and reporting
We favour an aggressive approach to gathering data at Genie, bidding at a level allowing us to understand your audience quickly, and then make changes quickly and regularly to tweak what is working and what is not.
This means your display campaigns are being constantly updated to reflect your customer, informed by large data sets. While this is going on – you’ll be in constant contact with our team, meaning you know what is going on and why. We’re not about pulling the wool over your eyes, we live to produce results for great retailers.