What is feed optimisation?
Google Shopping is now a must-have for retailers competing online, and it’s only growing in importance. Google Shopping takes the data it eventually displays from a feed: meaning if your feed is not produced in the correct way – you are bleeding clicks and ultimately, revenue.
Genie Goals was named by Google as the most innovative agency in EMEA for Google Shopping in 2017, and with good reason: we’re expert in taking humdrum feeds and breathing life into them – revolutionising results. Don’t believe us? Our clients have seen improvements of nearly 700% within the first six months of working with us on their feed.
The Genie Approach
Feed optimisation can be managed in a number of ways, but typically we approach a feed optimisation project as a collaborative process. This is due to the eventual requirement for the retail team to control and update the feed once we’ve established how it can be structured best. We handle this by combining a consultative approach whilst also getting down and dirty in Merchant Centre to ensure we’re working on the right track.
While feed optimisation might not be the best dinner table patter – we get excited about feed optimisation as we’ve seen how it can positively benefit our retail clients in dramatic ways.