• Home
  • Services
  • Case Studies
  • Team
  • Blog
  • Get a free Audit
  • Careers
  • Contact
  • Home
  • Services
  • Case Studies
  • Team
  • Blog
  • Get a free Audit
  • Careers
  • Contact
x

To provide you with the best possible experience, this website and its third party tools use cookies. These are necessary for it to function and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of these cookies, please refer to our cookie policy.

By clicking 'OK', closing this banner, clicking a link or continuing to browse, you agree to the use of cookies.

Read our privacy policyOK

  • Affiliates

After the success of our work on their PPC accounts, Raging Bull came to Genie Goals to explore other channels to grow their brand and increase their sales. Their aims of reaching new customers, receiving a new stream of revenue and building on brand awareness meant that Affiliates was a perfect channel to add to their marketing mix and help meet their objectives.

Challenge

With no affiliate marketing programme under their belts, it was our mission to build them one from scratch. We knew working with a less known brand in a market where major retailers dominate would be a challenge, but Raging Bull’s flexibility and willingness to try new things meant we could take an open-minded and broad approach to build a sustainable and diverse programme.  

Solutions

We started with investing time in the start-up phase of the programme and building valuable and sustainable relationships with both large sites and long tail publishers. We utilised exposure made for smaller brands on large platforms to build up a presence and quickly realised that we had to be flexible with what we can offer partners when tenancies were not always viable. We worked with Raging Bull to offer the best commission rates we could, brand plus voucher PPC rights and exclusive codes. The ability to be able to collaborate with large partner sites and test varied strategies with them meant we could reach new audiences and track the results.

Results

8 months in and we now have an established and thriving affiliate programme for Raging Bull with a diverse range of publishers promoting the brand. Our work on brand awareness with both content partners and exposure on large platforms meant that we have now sustained a new customer rate of 38%, with the affiliate channel has grown to 8% of Raging Bull’s overall revenue in Q4 and becoming a key part of their wider marketing mix, with plans of scaling up in 2019.

More Case Studies

  •  logo

    Technogym

    • Paid Social
    • PPC

    We began working with Technogym, a world leader in the wellness industry, in September 2017. In the year that followed, revenue grew 347% and leads 163%.

    Read The Case Study
    Read The Case Study
  •  logo

    Pixartprinting

    • Paid Social
    • Affiliates

    Proving PPC was the answer

    Read The Case Study
    Read The Case Study
View all case studies

Contact us

Fill out the contact form

Join the team

View current openings

Tell me about the latest news and events

By submitting your email address you are signing up
to receive email updates from Genie Goals, see privacy policy.

x
Genie Goals n

Contact

T: 01223 324423

E: [email protected]

Instagram Icon Twitter Icon Linkedin Icon Facebook Icon
© 2022 Genie Goals. All Rights Reserved.

Privacy Policy
x

To provide you with the best possible experience, this website and its third party tools use cookies. These are necessary for it to function and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of these cookies, please refer to our cookie policy.

By clicking 'OK', closing this banner, clicking a link or continuing to browse, you agree to the use of cookies.

Read our privacy policyOK