CSS

Taking your Google Shopping revenue to the next level

The EU Commission blew the Google Shopping landscape wide open for retailers in 2018. Our sister company Genie Shopping was one of the UK’s first Google CSS Partners, so we can help you profit by routing your Shopping spend through its comparison shopping site (CSS).

Take AO.com, the largest online-only white goods and electricals retailer in the UK. In initial tests, it received a 263% boost in additional revenue from switching to our CSS, in addition to a 20% reduction in spend.

Genie CSS expert Jo Hayes said: “Working with a great brand such as AO.com proved a perfect test case for our CSS CPA service. By maintaining a close dialogue throughout we were able to show how a CSS drives additional and significant sales volume without competing with a retailer’s own Google Shopping activity.”