Genie Goals has been accredited by Google as a Recommended International Growth Agency, now listed amongst the top agencies for International PPC strategy in EMEA.
Joining the Google Go Program, we’re now tasked with a single goal; optimising the digital purchase path and boosting international sales for clients.
Following the completion of specialised internationalisation training direct from Google, Genie Goals will now receive top-level support in identifying opportunities in new markets, operational “go-to-market” strategy, and optimisation and excellence practises.
“I’m absolutely delighted to have Genie Goals as one of the first agencies on board our International Growth Program. As an agency that already has such a strong International offering, I’m really excited to see how we can push Genie to the next level and help their clients to grow further in new markets.” Liam Higgins, International Growth Specialist at Google.
We at Genie Goals have a track record of international experience, with eleven in-house languages, as well 75% of our active PPC accounts running in international territories.
Google will now assist Genie with market-specific assessment and export strategy for new territories; aiding clients in making the correct decisions for international expansion, and ensuring a smooth experience for customers from landing page to conversion.
Data from Google demonstrates that 72% of consumers search in their own language, regardless of which country they currently reside in, and 82% are more likely to buy if promotional material is in their own language. Data also shows that around 44% of retailers report localisation of their website as the biggest prohibiting factor for growth in international markets.
Clients of Genie Goals will now benefit from several services; including path to purchase analysis, customised market-specific insights, competitor analysis, conversion rate optimisation, and localised payment methods and customer care/logistics. Further data analysis shows that 67% of shoppers abandon carts because websites don’t support local payment methods. With over 600 international payment methods available, market research can identify which is best for your business.
Support from Google can also include 1-on-1 consultations with a Google expert, localisation partner referral schemes (with free website and app translations), and free Google Ads campaign translation.For more information, current clients can reach out to their account managers. If you’d like to talk to us about a potential partnership, contact hello@geniegoals.co.uk.
“Last week, the Google trends completely turned around in retail, from rising trends around sports, garden and hot weather apparel towards a huge focus on the home. The top rising queries showed that thoughts have turned towards freshening up the home with new furniture and accessories for all rooms of the house, including the nursery and home office, lighting, shelving and more. There were also big moves towards gifting – perhaps a sign that in the wetter weather it’s difficult to meet with loved ones in a safe way, but it’s still possible to show loved ones that we care.“
Imogen Collins, Head of PPC
“Social media has always been about connecting you to what you love. That means friends and family, but also products, brands and businesses.
During this difficult time where shops are closing, people are even more eager to bring their business live online and in a simpler way.
Social platforms understand this, and to follow the steps of the Dynamic Product Ads launched on Snapchat and Pinterest Shoppable Pins, Facebook recently launched Facebook Shop.
To a certain degree, Instagram and Facebook have already supported some sort of e-commerce service: Facebook with Marketplace and Instagram has allowed users to buy products featured in posts and ads.
But Facebook’s new feature is going further, more aimed at small businesses, it will enable them to turn their Facebook page into a sexier and more accessible storefront.
Businesses will be able to choose the products they want to feature from their catalogue, they can also customise their page by adding a cover image as well as choosing the colours to be aligned with their branding. Visitors can then browse, save and order products from the page, as well as messaging directly the seller via WhatsApp, Messenger or Instagram. Only available at the moment on Facebook and in the US, it will then be rolled out worldwide and will appear on Instagram from this summer.
Facebook is positioning this as a help to businesses who may be struggling during the coronavirus pandemic, but it’s also a feature that should help both sides of the transaction in making Facebook a better place to buy things.”
Pauline Jamrot – Digital Marketing Strategist
“Awin has reported that incentive and CSS are the highest performing publisher types since lockdown, indicating that consumers are even more price-conscious and deal-savvy than ever. Combine that with a booming industry (Awin has seen a 37% YoY increase in revenue in May), and Rakuten highlighting that affiliates are picking up the slack whilst brands cut their ad spend, it’s a perfect time for brands to consider working with a reputable CSS partner.
Although lowering CPC spend, or even pausing Google Shopping campaigns entirely can save some budget, it gives competitors the opportunity to take advantage and sweep up this revenue.
Rather than lose out why not let an affiliate take the risk? Working with a CSS through an affiliate network allows you to acquire Shopping traffic on a CPA model.
We’ve found that brands are hesitant to work with a CSS through fear that it will cannibalise their own shopping campaigns. However, a CSS affiliate can complement their shopping activity – a case study by Redbrain reported £500k incremental revenue for high fashion brand Missguided through increasing their visibility in the GS space.”
Bethan Callely, Digital Marketing Account Manager
