Black Friday 2025 Playbook

We’ll walk you through: Cutting-edge trends shaping Black Friday and Cyber Monday, what 2025 is looking like and how it stacks up against 2024. Real winners’ stories, brand lessons from last year you can apply now. - Smart, scalable strategies and tools that will give you an edge when it matters most. - A no-fluff, easy-to-follow Black Friday checklist to guide your final prep. Clear next steps to drive action: from launch day through the final sale push. By the end, you’ll be equipped to plan and execute a high-impact BFCM campaign that hits targets and maximises ROI, with confidence and clarity. Hosted by the people at Genie Goals, your big-picture performance marketing partners, grounded in real results, not jargon or flashy buzzwords. We'll keep it honest, actionable, and always with your bottom-line in mind.

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