The Genuine article
Our story
We deliver relentless growth to retailers through award-winning digital marketing.
Back in 2012, we were spending hundreds of thousands of pounds per year on paid ads for a group of our own eCommerce websites. Like many people using paid search at the time, we felt we weren’t getting value from off-the-shelf solutions. So we did something about it
Approach
Audit
We analyse your current digital marketing performance to tell you what we would do differently, what we would change and why. But more importantly, we’ll tell you the results we’d expect those changes to bring. This way you know exactly what to expect and the scale of the opportunity.
Proposal
We bring our ideas and plans to you, breaking our proposal down into quick wins, advanced strategies and the long term view. You’ll also learn about the way we’d like to work alongside you – seeing who your team would be and how they’ll use our powerful technology to grow your account.
Report
We’ll stay in regular contact, as we know this is the only way to deliver the results you expect. At a minimum you’ll hear from us weekly, but we prefer a stronger relationship – working alongside you to meet your goals, rather being a distant agency where you’re left guessing what’s happening behind the scenes.
services
Display
In some circles display advertising has a bad reputation. The reason? It’s easy to do it badly resulting in annoying, irrelevant and costly impressions. At Genie we take the time to deliver on the promise of display, using our retail expertise to maximise performance. We are an agency that approaches display innovatively – and with incredible results.
Consultancy
If you are just looking for advice, we’d love to offer a solution or just point you in the right direction. Even if your in-house team is doing a great job, you might benefit from our periodic consultancy and auditing service. We can help your team implement new advanced strategies we’ve tested, offering market-wide insights and that all-important pair of fresh eyes. We’d never replace your team; on the contrary, we’d enable them to drive more value.
Paid Social
Paid social is an important channel for the majority of our retail clients. Our approach is to help you understand which areas of social will drive performance for your brand. We often find the greatest successes in early lifecycle activities such as awareness, product discovery and driving store visits. But we’ve also successfully ran campaigns to generate leads, increase footfall, grow product or brand awareness, and retarget customers at the bottom of the funnel.
Feed Optimisation
Your product feed is the beating heart of your shopping campaigns. But unless your feed is clean and optimised you are missing out on highly converting traffic – and more importantly, revenue. We have optimised shopping feeds for some of the world’s greatest retail brands. The benefit? They stopped leaking clicks and customers. Now we can do the same for you.
Affiliates
When Genie Goals began, we approached affiliates with a mix of personal touch and global reach to support our own affiliate channel. We first set to work mastering this in-house – and now offer this unique marketing service to other brands. Our growing team of specialists have spent years driving strategy for a huge range of clients, including established names such as Karl Lagerfeld.
PPC
PPC is the service that started our agency and where we made our name. We have a track record of delivering incredible results for world-renowned clients through paid search, powered by our unique in-house tech. We focus on your performance, delivering a fresh approach to PPC management.
Video
We put video content in front of your audience through advanced targeting, based on who is likely to relate and engage with it. We achieve this by investing our efforts heavily in available audience segmentation: we target people likely to be in-market for what we’re proposing, people whose online behaviour reflects that of your existing customers, and people with similar interests and demographics to your ideal customers.
CSS
The EU Commission blew the Google Shopping landscape wide open for retailers in 2018. As one of the UK’s first Google CSS Partners, we can help you profit by routing your Shopping spend through our comparison shopping sites.
clients
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Rajen Ladwa
Digital Marketing Executive
Read BioElliot Towlson
Affiliate Marketing Executive
Read BioBethan Callely
Digital Marketing Strategist
Read BioJohn Clarke
Digital Marketing Strategist
Read BioTom Portsmouth
Head of Agency
Read BioMargot Groesslich
Digital Marketing Strategist
Read BioAmy Semple
Digital Marketing Executive
Read BioGabriella Main
Digital Marketing Strategist
Read BioAmanda Geceviciute
Digital Marketing Account Manager
Read BioAndrés Arteche López
Digital Marketing Strategist
Read BioChris Duerden
Digital Marketing Account Director
Read BioLewis Johnson
Digital Marketing Account Director
Read BioEmmi Granqvist
Digital Marketing Account Strategist
Read BioJeremy Courty
Head of PPC
Read BioSam Thompsett
Digital Marketing Account Director
Read BioHannah Hooton
Head of New Partnerships
Read BioOliver Reading
Digital Marketing Strategist
Read BioBen Belasyse
Digital Marketing Account Strategist
Read BioAshlee Cambridge
Digital Marketing Executive
Read BioStefanie Kroeber
Account Director
Read BioJana Buechse
Digital Marketing Account Manager
Read BioEmma Pritchard
Digital Marketing Account Manager
Read BioRachel Said
Head of Affiliates
Read BioEmily Long
CEO
Read BioAinhoa Ambor
Digital Marketing Strategist
Read BioEmily Long
CEO
Team
Our Awards
careers
We Want You
Genie Goals have been awarded the Top Employer Award for SMEs with between 26-250 employees from Workingmum.co.uk; named the best place to work in Cambridgeshire and the proud owner of two stars in The Times Best Companies to Work For. Since the beginning, it's been important for us to develop a unique culture based on staff development and trust. Our Genies are encouraged to learn and develop in a supportive yet ambitious environment. Sound good? Apply for one of our open roles, or send us a speculative application to [email protected] - we'd love to hear from you.