Industville

How Did We Do It?

To support, we implemented a full-funnel affiliate strategy, with precise partner selection and optimisation across multiple channels.

Strategic CSS Partnership Enhancement

• We identified that CSS (Comparison Shopping Service) was an underutilised opportunity and leveraged Genie Shopping expertise to help
• We implemented a fully optimised Google Shopping feed via Channable integration with Rakuten's interface
• We established enhanced commission rates that were specifically tailored to the CSS channel requirements
• We avoided traditional affiliate channel constraints by structuring CSS-specific reward systems

Content Partnership Optimisation

• We carefully audited Skimlinks partnerships to make sure that content was the sole focus among tracked partners
• We also created a shared link builder tool that was accessible to both internal teams and the PR First agency, in line with Industville’s goal of increasing the impact of their PR efforts
• The team then developed a comprehensive partner database, to highlight existing relationships and aspirational targets
• Hand in hand with PR First, we also secured exposure with Glamour and Marie Claire using affiliate commercials, and targeted The Independent, garnering first-time exposure in IndyBest, for trusted reviews and recommendations

Strategic Conversion Optimisation

• We refined cashback, loyalty, and voucher partnerships to a select group of high-performing direct partners
• We also implemented regular message auditing to maintain brand consistency
• We tested AOV-increasing promotional codes rather than applying blanket discounts
• Finally, we optimised commission rates during key shopping periods like Black Friday