Bird & Blend Tea Co

Objectives

Bird & Blend, an award-winning independent tea company based in beautiful Brighton, were looking to boost brand awareness with a particular focus on creating demand for their tea advent calendars before and during Q4.

They turned to Genie Goals to help create demand, drive awareness, and ensure maximum visibility during the pre-holiday shopping period.

strategy & integration

How Did We Do It?

We created and executed a comprehensive demand generation strategy:

Creative-First Display Campaign

We ran a creative-first display campaign using compelling visual assets, specifically designed to connect with Bird & Blend's target audiences
We used a phased budget structure, with higher spending in September that decreased monthly through December to build traffic and awareness before peak season
We selected key Google audiences to get Bird & Blend in front of their core customer groups

Strategic Approach Shift

We changed our focus from awareness to remarketing in November to target lower-funnel opportunities
This brought the brand to people who knew Bird & Blend when buying decisions mattered most
We continuously improved targeting based on CTR and CPC data to boost engagement and efficiency, making sure Bird & Blend were getting the best return on investment

results

Apart from completely selling out their advent calendars, we…

Achieved some of the highest engagement metrics in the account, with excellent interactions and CTR
Brought in better-engaged traffic than other upper funnel campaigns from different platforms
Beat benchmarks across all KPI metrics
Helped drive 47% revenue growth for PPC in Q4
Delivered 38% more conversions YoY for PPC in Q4 at a 7% lower CPA

Would you like to build awareness and drive demand for your seasonal products? Contact our team today!

Bird & Blend Tea Co

Objectives

strategy & integration

How Did We Do It?

Creative-First Display Campaign

Strategic Approach Shift

results

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