Why Genie

Founded in Cambridge in 2008, we've grown up alongside ecommerce. We've seen what works, what doesn't, and what comes back around with a different name. That kind of perspective takes time to build and we think it shows in how we work.

Human Creativity and Lateral Intelligence

We deliver strategic thinking, empathy, and perception that AI can’t replicate (or , more importantly, predict!) - focused entirely on your brand. We know what works, what doesn’t , and where to focus so you reach (and smash) your goals.

Deep Expertise and Experienced Insights

Decades of performance marketing excellence at your fingertips to help you spot goog opportunities, avoid channel bias, and sort the strategic wins from shiny distractions.

AI-powered
tools

Of course AI has a place! And when it’s augmented by human intelligence, a pretty exciting one. Super-smart people using smart tools is at the centre of our culture. To get ahead, you also need access to a curated tech stack that compounds the work you’re doing for breakthrough results.

Ridiculously excellent service

As an agile, independent agency, we’re choosy about the clients we partner with - but this is what helps us deliver you the very best service. Senior staff are hands-on (and not just trotted out for pitches), so you get the benefit of their insight and experience.

Backed by big business

How big? Well, in UK ecommerce, £1 in £500 is spent through us. While we’re deliberately a lean agency (low overheads for you, more time with the whole team) we’re a key part of Genie Ventures: a heavyweight £30M+ tech and ecommerce firm.

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Our super smart people are our super power.

Meet the teamCareers

You Deserve Boutique Service and Big Agency Clout

The Genie Goals Way

Our clients perform today and unlock tomorrow’s potential because our work together focuses on what’s happening now, while planning for the future.

We pride ourselves on:

Human Creativity and Lateral Intelligence

We deliver strategic thinking, empathy, and perception that AI can't replicate (or, more importantly, predict!) - focused entirely on your brand. We know what works, what doesn’t, and where to focus so you reach (and smash) your goals.

Deep Expertise and Experienced Insights

Decades of performance marketing excellence at your fingertips to help you spot good opportunities, avoid channel bias, and sort the strategic wins from shiny distractions.

AI-Powered Tools

Of course AI has a place! And when it’s augmented by human intelligence, a pretty exciting one. Super-smart people using smart tools is at the center of our culture. To get ahead, you also need access to a curated tech stack that compounds the work you’re doing for breakthrough results, and that’s what we deliver.

Backed By Big Business

How big? Well, in UK ecommerce, £1 in £500 is spent through us or While we’re deliberately a lean agency (low overheads for you, more time with the whole team) we’re a key part of Genie Ventures: a heavyweight £30M+ tech and ecommerce firm.

Ridiculously Excellent Service

As an agile, independent agency, we’re choosy about the clients we partner with - but this is what helps us deliver you the very best service. Senior staff are hands-on (and not just trotted out for pitches), so you get the benefit of their insight and experience.

Collective Wisdom

We are a team of experts, each bringing our own knowledge, experience and a different view point. Getting other people’s views and opinions develops our own thinking, brings others on the journey and increases visibility in the team. No one is judged for asking others questions, for their thoughts or for support, in fact it is encouraged.

No Ego

A place where everyone’s voice is heard and respected. Although we have strong individual experts, we work as a team with our clients to achieve results.

People And Planet Before Profits

As a business built on smart people using smart tools - people are at the centre of everything we do. We believe in putting people and the planet before profits and we won’t work with clients who compromise these values. We prioritise sustainable practices in our operations and actively seek clients who share our commitment to social and environmental responsibility. We strive to create a positive impact on the world.

Create An Environment Where Everyone Feels Safe To Bring Their Authentic Selves

A diverse team makes Genie Goals an inclusive, exciting place to work, and is also our superpower for coming up with our best ideas. We aim to foster a diverse, open, and supportive environment where everyone feels safe to bring their authentic selves.

Strict No A**holes Policy

We maintain a culture of respect and kindness, and any behavior that violates this principle will not be tolerated. Respect which is reciprocated is non-negotiable. For all Genies and to anyone we work with.
The latest Genie Goals news

21 Questions with Imogen Collins, Head of Digital Marketing

21 Questions with Emily Long, CEO

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We pride ourselves on our transparent and consultative approach.
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Careers

Angela Ward - Rodd & Gunn

"Really enjoy the people and ideas, always positive and excited to try new things and do more for us - they push us to do better! Hate the timezones! Especially when it is a 13 hrs difference. If I could replicate one agency to do everything, it would be Genie Goals"
Angela Ward - General Manager
Rodd & Gunn

What we do

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Talk to us

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A Genie Ventures Company
9 Hills Road,Cambridge,CB2 1GE
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