Evolving your Brand with Your Customer & Reseller Strategy

Hannah Hooton
April 17, 2022

You might recognise their name, as a number of A-list celebrities have recently revealed BYBI is the secret to their glowing red carpet looks. The carbon-negative brand has such a fascinating story and is a wonderful example of “be the change you want to see in the world”.

BYBI is a natural, certified vegan & cruelty-free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.


Key Takeaways

  • How nailing their product gave them the license to evolve the brand
  • Their approach to the brand’s channel and reseller strategy – focusing on being available where their consumers already shop online
  • Failure is just an opportunity to learn
  • And the importance of good old word of mouth – which is central to their marketing mix
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