Strengthen Your Brand With The Power Of NO

Hannah Hooton
April 5, 2022

After 18 years working for Tom Ford, first at Gucci then his own brand – Whitney had a “now or never” moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series A funding to name a few.

Flowerbx isn’t just another flower business, they’re a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.


Key Takeaways:

  • Discipline and saying “no” is more important than saying yes. From brand partnerships, opportunities or investors. Choose yes at the right time not every time
  • Fail Faster – it’s the best way to develop the business and learn.
  • Just because an investor or stakeholder doesn’t believe in your idea, doesn’t mean it isn’t a good one. Stick to your gut and believe in your concept.
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