International growth is exciting. But it’s also… a lot. New markets, new customers, new data, new questions. And somewhere in the middle of all that, you’re expected to magically know what “success” looks like. No pressure, right?
At Genie Goals, we help bold ecommerce brands grow internationally with a full-funnel approach that actually delivers results. Thoughtful strategy, smart execution, and people who genuinely know what they’re doing (and enjoy doing it).
International growth isn’t a shiny new service we bolted on. It’s been part of our DNA from the start. We work with ecommerce brands who are:
Different starting points, same goal: sustainable growth that makes commercial sense.
We’re also one of the very few UK agencies selected for the Google International Growth Program. Which means we get to combine our big-picture thinking with Google’s tools and insight. A pretty brilliant pairing, if you ask us. Together, we’ve helped brands move from “should we?” to “we’re live” with confidence.
Before we start talking channels, markets, or budgets, we need to answer one deceptively simple question: What does success actually look like?
It’s surprisingly tricky. Especially if you’re entering a new market for the first time. Revenue? Profitability? Brand presence? Learning fast and minimising risk? Often, it’s a mix of all three. So we slow things down before we scale things up.
Our approach starts with understanding your goals - short term and long term - and making sure everyone’s aligned. Strategic consultation isn’t a “nice to have” here. It’s essential. Because growth without direction is just expensive experimentation. And nobody wants that.
Once we’re clear on the destination, we look at the landscape. We analyse data across new or existing international markets to build a clear, realistic picture of the opportunity in front of you. Not just market size and demand, but how that data connects to your business model, margins, logistics, and ambitions.
Then we apply the Genie International way. Our proven frameworks, experience, and judgement, to help create a bespoke launch or optimisation plan built around your reality, not generic best practice. We love smart tech. We use it daily. But we’re not dictated by it. Human insight still matters. A lot.
We only work with ecommerce brands. That focus means we understand the pressures, the trade-offs, and the decisions you’re making every day. We know where theory falls down in practice. And we know when to push, when to test, and when to say, “Actually, let’s not do that.” This is the work we genuinely love. Solving complex growth problems with practical, creative solutions that actually move the needle.
Because when it’s done properly, the benefits are huge:
Add in accelerating digital transformation and higher-than-ever online purchasing, and it’s clear why international expansion keeps climbing up the agenda. The opportunity is there. The key is approaching it with clarity, confidence, and a plan.
We’re international growth experts. We’ve been doing this for a long time. And we know what works and what really doesn’t. If you’re thinking about expanding internationally, or you’re already live and wondering how to do it better, we’d love to chat.
Drop us a line at hello@geniegoals.co.uk and let’s see where global growth could take you. No crystal balls. Just smart strategy, experienced people, and a genuinely human approach.
