What is feed optimisation?
Google Shopping is now a must-have for retailers competing online, and it’s only growing in importance. Google Shopping takes the data it eventually displays from a feed: meaning if your feed is not produced in the correct way, you are bleeding clicks – and so ultimately revenue.
Genie Goals was named by Google as the most innovative agency in EMEA for Google Shopping in 2017, and with good reason: we’re expert in taking humdrum feeds and breathing life into them, revolutionising results. Don’t believe us? Our clients have seen improvements of nearly 700% within the first six months of working with us on their feed.
The Genie approach
Feed optimisation can be managed in a number of ways, but typically we approach this type of project as a collaborative process; because your retail team will ultimately control and update the feed once we’ve established how it can be structured best. We handle this by combining a consultative approach with getting down and dirty in Merchant Centre to ensure we’re all on the right track. So while feed optimisation might not be the most fascinating of table talk, we get excited about it because we’ve seen how hugely it can benefit our retail clients.