We were honoured to sit down with Gymshark’s Chief Brand Officer, Noel Mack to discuss how embedding the brand in culture through social disruption has been key to their success and the importance of lateral thinking.
Fitness apparel startup Gymshark was founded back in 2012 by 19-year-old Ben Francis in his Mum’s garage. With market-leading social media marketing and influencing strategies, Gymshark has become a unicorn after being valued over $1bn in under a decade of trading. Most importantly their products are affordable, breathable, and very flattering. They are more than leggings, but they really are the best leggings out there!