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About Us
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Fix Your Foundations: The Measurement Imperative for 2026
Andromeda: How Important is Ad Volume?
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Paid Search
In-depth analysis guides and resources for high performing marketers looking to build brand equity, reduce CPA and drive long-term sustainable value.
Paid Search
To Bing or Not To Bing?
February 19, 2026
Paid Search
Paid Search: Nailing the US Market
January 27, 2026
Paid Search
Future Ready 2026: What to Expect in Paid Search
January 23, 2026
Paid Search
Chat GPT is Testing Ads in the US: Here's What We Know
January 16, 2026
Paid Search
Feed Optimisation: Not Glamourous, But Brilliant
December 31, 2025
Paid Search
The Future of Search Is Here - And It’s a Big Deal for Retail
August 8, 2025
Paid Search
Think Global 2025: Google’s Global Insights Event
April 15, 2025
Paid Search
What's the Role of Paid Search for SME Brands?
April 8, 2025
Paid Search
What is Demand Gen?
March 25, 2025
Affiliate Marketing
Paid Search
What is a CSS?
February 25, 2025
Paid Search
What is in a PPC Audit in 2025?
January 21, 2025
Internationalisation
Paid Search
How to Localise Your Website
October 1, 2024
Paid Search
PPC for retail in 2024 - what’s changed?
September 10, 2024
Paid Search
What is Pmax and should my brand be bidding on it?
March 26, 2024
Paid Search
To brand bid or not to brand bid, that is the question
March 12, 2024
Paid Search
Revitalising Your Google Ads Campaigns for 2024
January 2, 2024
Paid Search
How Paid Search can support your international growth ambitions
October 3, 2023
Paid Search
Demystifying the role of PPC
September 19, 2023
Paid Search
Paid Social
What are advantage+ shopping campaigns?
September 12, 2023
Paid Search
How is AI being used in digital marketing?
August 22, 2023
Paid Search
Ahead of the Game: Winning Strategies for Q4 Peak Retail Season
August 1, 2023
Paid Search
Take 5 with Genie Goals – June
June 27, 2021
Paid Search
Event: How will AI and ML affect Retail Marketers?
October 8, 2019
Paid Search
Hitting the ground running in 2019 with digital marketing for retailers
September 7, 2019
Paid Search
10 Things That Happened In PPC Last Month (August, 2018)
August 29, 2019
Paid Search
The Story of Bidding Smart
August 14, 2019
Paid Search
Joe Glover Named in Marketing Week Founding 50
May 19, 2019
Paid Search
Genie Goals win eCommerce Award for Best Marketing and Advertising Campaign
June 22, 2018
Paid Search
Lessons from 16 minutes with the CEO of ASOS: Nick Beighton
November 8, 2017
