Home and garden has been in our DNA since day one.
We know this sector. We love this sector. We even wrote a book about this vertical! And we build performance marketing strategies that reflect how home and garden customers actually shop.
The consideration gap is your biggest opportunity
A customer browsing sofas in January isn't buying in January. They're saving, comparing, revisiting, and asking a partner. The home and garden purchase journey can stretch weeks or months, especially for high-AOV categories like furniture, flooring, and garden builds. Most agencies optimise for the last click. We build strategies that keep your brand visible across the full consideration window, so when your customer is finally ready, yours is the brand they come back to.
Google Shopping is your shop floor
For home and garden brands, Shopping isn't just a channel. It's often where purchase decisions are made or lost. As part of Genie Ventures we work alongside Genie Shopping Network: one of the UK's leading CSS publishers, serving 37 million Google Shopping impressions every single day. That gives us a depth of visibility into pricing signals, competitor behaviour, and demand patterns that no other agency can match. We don't just manage your Shopping campaigns. We have an unfair advantage in how we run them.
Seasonality is a strategy, not a surprise
Spring gardening peaks. The Christmas gifting rush. January clearance. The home and garden calendar is predictable, yet most brands still find themselves underinvested at peak and overspending in the quiet months. We plan across the full year, so your budget is front-loaded where it matters, protected where it doesn't, and never caught flat-footed when demand spikes.
Your customers research visually before they search commercially
Pinterest, Instagram, and TikTok aren't just awareness channels for home brands. They're where purchase intent is formed, often months before a customer types anything into Google. We connect the inspiration stage to the conversion stage, so your paid social activity isn't just building reach. It's building a pipeline.
Paid Search
Google Search and Shopping are the primary drivers of purchase intent for most home and garden categories. We manage Google Ads, Google Shopping, CSS, Microsoft Advertising, and YouTube, and because Genie Shopping our Shopping feed optimisation and competitive intelligence goes deeper than any standalone agency can offer. We know what your competitors are bidding, what's converting at what price point, and where the gaps are.
Paid Social
Pinterest and Instagram are where home and garden inspiration starts. TikTok is where new audiences discover brands they weren't looking for. Meta is where considered purchase intent gets converted. We don't treat these as separate channels with separate budgets and separate goals. We build integrated paid social strategies that map to the home and garden customer journey: from inspiration, through consideration, to the moment they're ready to buy.
Affiliates
Affiliate marketing is one of the most underused growth levers for home and garden brands. Done well, it puts your products in front of customers at exactly the right editorial moment, whether that's a homes journalist writing a buying guide, a CSS publisher serving Shopping ads, or a cashback site capturing high-intent buyers in the final stretch. We're a top 20 AWIN agency and APMA founding member, and we've built affiliate programmes for home brands from scratch and scaled them in the US, EU and Asia.
Influencer Marketing
Home and garden is one of the strongest categories for influencer-driven discovery. From interior designers with engaged audiences, to TikTok creators in the CleanTok and Sunday Reset communities, the right influencer partnerships drive both awareness and direct sales. We manage end-to-end influencer campaigns, including sourcing, briefing, contracting, and creative strategy, and we use influencer-generated content as fuel for paid social to join your paid media strategy together as part of our big picture approach.
Angela Ward, General Manager
Latest Home & Garden Insights
Working in home and garden? Let's talk.
Whether you're a founder-led brand ready to push past a growth ceiling, an investor-backed scale-up that needs to grow fast without losing ROI control, or an established retailer looking for best-in-class channel expertise, we'd love to hear what you're working on.
We work with brands we genuinely believe we can grow. So the first conversation is always straightforward: is this the right fit for both of us?
