NAJO is a beautiful Australian-founded silver jewellery brand. When they launched in the UK in 2026, they were looking to engage a pool of influencers to help introduce the brand to the market and provide creator content for their paid social advertising.
The campaign’s goal was to showcase how influencers could support their brand and lay the foundations for ways of working for their creator strategy moving forward. It can sometimes be perceived that working on creator campaigns requires big budgets, but the Genie Goals team set out to showcase that a growing brand can play in the space with a budget starting from £5k, creating alignment with highly relevant creators and their audiences.
With a target to engage 5 micro influencers for the UK launch of Najo, the Genie Goals team set about to hand-select partners producing authentic content, with genuinely engaged audiences and strong affinity with the brand. The outreach stage was crucial, when introducing a new brand to the market it was important we told the story of Najo and got influencers excited by their beautiful jewellery.
The team were able to:
Engaging creators who genuinely loved the brand and were happy to be introduced to their jewellery kick-started some flourishing ongoing content, with some creators posting multiple stories post the paid campaign and also regularly featuring the jewellery in subsequent posts.
A showcase that even a smaller trial budget, when paired with beautiful products and strong brand alignment, can create brilliant influencer partnerships!
The results, especially for paid social CTR, showcased that micro influencers can be a powerful tool to reach new audiences and diversify ad creative. In a world where ad creative is more important than ever, the collaboration with Najo showcased the power of lining up both your creator and paid social teams to extend the life of content created through collaboration.
