Influencer marketing only works when the fit is real.
We manage influencer programmes for ecommerce and retail brands that want partnerships built on genuine alignment, not just follower counts. That means handpicking creators who actually reflect your brand, testing what works, and building relationships that produce content worth paying attention to.
Why influencer marketing is harder than it looks, and what separates the programmes that work.
Influencer marketing has matured significantly. The days of a big follower count being enough are gone. Today’s buyers are savvier, platform algorithms are smarter, and brands that treat influencer as a volume play are finding diminishing returns fast.
What actually moves the needle is selectivity. The right creator with a genuinely engaged, relevant audience will consistently outperform a roster of bigger names with disconnected followers. That’s not an opinion. It’s what the data from every well-run programme tells us.
There’s also the creative dimension. Influencer content is increasingly the best-performing creative in paid social too. Brands that build a pipeline of high-quality creator content and route it into their paid ads are seeing stronger engagement and lower CPAs than those relying solely on produced creative. (We can help with that bit as well, if you’re interested.)
Done well, influencer isn’t a standalone channel. It’s a content engine, a brand-building tool, and a performance driver all at once. The challenge is finding a partner who can manage all three without losing sight of any of them.
Lyndsay Harrison - Senior Digital Marketing Manager
End-to-end influencer management, built around your brand and your goals.
We offer two ways to work with us, depending on where you are and what you need.
Project-based campaigns for launches, seasonal moments, or testing the channel before committing to a longer programme.
Monthly retainer for consistent creator content, ongoing relationship management, and a programme that compounds over time.
Influencer sourcing and vetting
We go well beyond surface-level metrics. Our vetting process looks at audience quality, engagement authenticity, content style, and brand alignment before anyone gets near a brief. We also look within your existing customer base for organic advocates you might not have considered.
End-to-end campaign management
From brief to final report, we handle everything: contracting, negotiation, budget management, content approvals, posting schedules, and performance analysis. You stay focused on your brand. We handle the operational complexity that makes influencer campaigns time-consuming to run well in-house.
Creator content for paid social
The best-performing ads often don’t look like ads. We help you build a library of creator-led content specifically designed to perform in paid social environments. Our recommendation is that this makes up 10 to 20% of your overall creative mix, and the results consistently justify it.
Campaign and product launch support
Got a big launch coming up? We assemble the right cohort of creators to build genuine excitement and early momentum, timed to your campaign calendar and briefed to reflect exactly what you need them to communicate.
Don’t just take our word for it.
Here’s an example of what a well-run influencer programme can do for an ecommerce brand.
Angela Ward, General Manager
Building an influencer programme that reflects a premium brand
The Diamond Store needed creator partnerships that matched the quality and positioning of their brand. Not mass outreach, not generic unboxing content. We built a selective programme around creators whose audiences were genuinely in-market for premium jewellery, and whose content style reflected the brand’s values.
We have views on this channel. Strong ones.
Influencer marketing moves fast and a lot of the received wisdom is already out of date. We write regularly about what’s actually working, what the data tells us, and where we think the channel is heading.
Start with our piece on influencer marketing in the affiliate channel, which looks at how the two disciplines are converging and why brands that connect them are seeing better results from both.
Not sure if influencer is right for your brand, or just not working as well as it should?
Either way, we're worth talking to. We'll give you a straight read on whether the channel makes sense for you, and what good would actually look like. If it's not the right fit, we'll tell you that too.
Get in touch now