Boutique service.
Big agency clout.
Do not be misled by our size. Genie Goals is part of Genie Ventures, a £30m+ ecommerce and technology group. That gives you senior attention and specialist focus, backed by serious scale.
An industry leading CSS and publisher with deep Shopping expertise. With over 500 retailers on their programme including the likes of B&Q, Dunelm, eBay.
Visit Genie Shopping
A broadband comparison brand built and grown in house. The most trusted comparison site in the UK.
Visit Broadband Genie

This is not theory.
It is ecommerce lived from every angle.

In 2025, we were recognisedt the Performance Marketing World Awards as the Performance Team of the Year
What that means:
  • We understand Search and Shopping better than most, because we operate inside the ecosystem, not just around it.
  • We see platform change early, and we know how it plays out commercially.
  • We build strategy that connects channel performance to real business outcomes.
  • We are part of a stable, profitable group with a long term view, not a short term exit plan.
  • In UK ecommerce, £1 in every £500 spent online goes through Genie Ventures. That scale gives us perspective. Our structure gives you access.
Boutique service. Backed by big business.

Our GENIEus

£1 in £

500
spend in the UK online goes through Genie Ventures
4

years

Listed as a great place to work
37

million

Google shopping impressions a day

In the top 

0.1

%

of Google agencies in EMEA as part of Google's Exec Circle
Trusted by brands like:
  6. Mamas & Papas Logo
  9. Karl Lagerfeld Logo
  6. Mamas & Papas Logo
  8. Karl Lagerfeld Logo
A note from Emily . . .
The ecommerce market is busy. Chaotic. Unpredictable. And moving at lightning pace.

You’re under massive pressure to deliver measurable results now while building your strategic advantage for the future (and you have no idea what that future looks like). 

Keeping up with these endless changes is exhausting, especially when figuring out the bigger picture isn’t the focus of your busy day job.

Happily, it is ours - and it has been since 2008. 

But what makes Genie Goals different from all the other agencies out there I hear you ask? Well, we have a few superpowers…

In a digital world which is constantly moving, channels are becoming both more diverse and more integrated. We don’t believe in vanity metrics or channel bias. We use our deep channel expertise to make the right decisions to drive your marketing objectives, not just your channel KPIs. With our unique view - very few affiliate agencies have expertise in Paid Social and Search. And very few paid agencies really understand affiliate marketing. With AI search revolutionising the digital landscape, we are uniquely placed to help brands navigate this space. This is what we call, big picture performance. 

‍Trusted and respected by tech platforms, we are in Google’s top 1% of EMEA agencies. In that room, we sit side by side some massive agencies. Our strength is our size. Perfect for agility and ridiculously excellent service. Where brands can be a big fish in a boutique pond. Backed by a senior teams who really care.. But don’t go thinking we are small - part of the £30m Genie Venture group, our clients are in good company with some of the world’s best loved brands including Dulux, Sky and Dunelm. Our sister CSS company (Genie Shopping) run accounts for over 1000 retailers, giving us an exclusive point of view and knowledge which can not be matched by other agencies our size. 

Our biggest superpower though? Our people. We have been voted a Great Place to Work for 4 years on the trot and have been featured on lists for Wellbeing, Women and Technology. With an industry leading staff retention rate, our Genies grow and develop with us. Creating a place where everyone can bring their authentic selves is at the heart of why we do what we do. 
Emily Signature
Emily Long - CEO - Genie Goals

You Deserve Boutique Service and Big Agency Clout

The Genie Goals Way

Our clients perform today and unlock tomorrow’s potential because our work together focuses on what’s happening now, while planning for the future.

We pride ourselves on:

Human Creativity and Lateral Intelligence

We deliver strategic thinking, empathy, and perception that AI can't replicate (or, more importantly, predict!) - focused entirely on your brand. We know what works, what doesn’t, and where to focus so you reach (and smash) your goals.

Deep Expertise and Experienced Insights

Decades of performance marketing excellence at your fingertips to help you spot good opportunities, avoid channel bias, and sort the strategic wins from shiny distractions.

AI-Powered Tools

Of course AI has a place! And when it’s augmented by human intelligence, a pretty exciting one. Super-smart people using smart tools is at the center of our culture. To get ahead, you also need access to a curated tech stack that compounds the work you’re doing for breakthrough results, and that’s what we deliver.

Backed By Big Business

How big? Well, in UK ecommerce, £1 in £500 is spent through us or While we’re deliberately a lean agency (low overheads for you, more time with the whole team) we’re a key part of Genie Ventures: a heavyweight £30M+ tech and ecommerce firm.

Ridiculously Excellent Service

As an agile, independent agency, we’re choosy about the clients we partner with - but this is what helps us deliver you the very best service. Senior staff are hands-on (and not just trotted out for pitches), so you get the benefit of their insight and experience.

Collective Wisdom

We are a team of experts, each bringing our own knowledge, experience and a different view point. Getting other people’s views and opinions develops our own thinking, brings others on the journey and increases visibility in the team. No one is judged for asking others questions, for their thoughts or for support, in fact it is encouraged.

No Ego

A place where everyone’s voice is heard and respected. Although we have strong individual experts, we work as a team with our clients to achieve results.

People And Planet Before Profits

As a business built on smart people using smart tools - people are at the centre of everything we do. We believe in putting people and the planet before profits and we won’t work with clients who compromise these values. We prioritise sustainable practices in our operations and actively seek clients who share our commitment to social and environmental responsibility. We strive to create a positive impact on the world.

Create An Environment Where Everyone Feels Safe To Bring Their Authentic Selves

A diverse team makes Genie Goals an inclusive, exciting place to work, and is also our superpower for coming up with our best ideas. We aim to foster a diverse, open, and supportive environment where everyone feels safe to bring their authentic selves.

Strict No A**holes Policy

We maintain a culture of respect and kindness, and any behavior that violates this principle will not be tolerated. Respect which is reciprocated is non-negotiable. For all Genies and to anyone we work with.
The latest Genie Goals news

21 Questions with Imogen Collins, Head of Digital Marketing

21 Questions with Emily Long, CEO

experts
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honest

We pride ourselves on our transparent and consultative approach.
Would you like to join the Genie Goals team?
If so we’d love to hear from you.
Careers

Angela Ward - Rodd & Gunn

"Really enjoy the people and ideas, always positive and excited to try new things and do more for us - they push us to do better! Hate the timezones! Especially when it is a 13 hrs difference. If I could replicate one agency to do everything, it would be Genie Goals"
Angela Ward - General Manager
Rodd & Gunn

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