Effective Marketing Strategies for Niche Brands

This weeks episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie she has experience brand side and agency side which she shares with us.
Hannah Hooton
April 1, 2022
Effective Marketing Strategies for Niche Brands

We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way.


Key Takeaways

  • Investing in quant & qual research is what’s developed their audience understanding along, and paid dividends in ROAS
  • The full-funnel approach to social media marketing – working on micro-conversions to move the funnel along
  • They’ve just started using Glew to help segment customers more effectively and retarget/remarket – most importantly it was not cost-prohibitive!

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