Over the last 12 months, we’ve seen video absolutely dominate the online space.
And now even Twitter and LinkedIn are starting to push video content.
Video is everywhere and that isn’t going to stop anytime soon. The question is, which brands are going to jump at the opportunity to utilise it?
And if you’re still not sold on video….
Here are 4 reasons it NEEDS to be part of your marketing strategy.
People understand things better when it’s visualised. Which is one of the main advantages of using video, it allows you to explain things better.
For example, if you’re launching a new product and need to showcase it, a video will allow users to explore the product and gain more than just a still picture with some copy.
An astonishing 94% of video marketers say video has helped increased user understanding of their products or services.(wyzowl Surveys)
A bonkers stat, but one that really shows the power of what video can do.
Nothing engages a user quite like a video. You see it when you walk around in public nowadays. Kids glued to their phones watching Tik Tok, adults glued to their phone watching Facebook videos. What happened to window shopping and scouting out Greggs Sausage Rolls?
The stats back it up too:
- Video generates more engagement than any other content type on Instagram.
- TikTok has 1.39 billion monthly active users watching videos.
- People are 1.4X more likely to pay attention to video ads than static ads.
If you want high engagement rates, video is the way to go (in most cases - more on that later).
The dreaded lazy buyers. You put all your time and effort into writing some beautifully articulate copy for the lazy buyers to simply scroll past.
Video solves this problem.
The buyers who wouldn’t read product instructions or dig through your service page will watch an engaging video. They don’t want to read, they want to watch.
Being marketed via video is actually a preference for the majority of customers.
And it is ALWAYS best to go with customer preference.
The social platforms aren’t the only ones quickly adopting video - Google is too.
Have you noticed how often the top results of your Google searches are now videos? Yep, me too.
Google knows that people are much more likely to click on videos than read a whole blog article. So, Google gives ranking priority to pages that have videos.
Video isn't only a powerful digital marketing tool, it can be a powerful part of your SEO strategy too.
But before you get all carried away and start posting videos everywhere, let me preface here. It's not as black and white as "video is great."
You have to be respectful of the reasons users are watching it. Trying to sell to someone watching ‘how to' content on YouTube might have different results than presenting the same content to someone seeking to be entertained on the same platform. Therefore, two different strategies may be required.
It's not video, video, video everywhere. The question is, where can we begin to utilise videos in the right places?