Affiliates Stories: Brand-to-Brand Partnerships

Brand-to-brand partnerships are the practice of one brand partnering with another brand to promote their services or offerings on the partnered brand's site. It's a powerful tool to align your audience with a non-competing audience base that should (if you have done your matching well!) perfectly align with both your consumer interests. Typically, this is an area where the subscription brands thrive!

But the question is: can it work for traditional retail as well?

Join us for our next instalment of our Affiliates Stories series, where we will dive into:

• A 101 on the different ways, as a brand, you can work in the brand-to-brand space
• The realities of the types of retailers it works well for
• The types of offers you need at different stages to engage your customers
• Tracking and partnership options