Affiliates Stories Episode 1

Becoming a parent changes everything - the apps you use, the brands you trust, the products you'll buy for the next decade. It's the single biggest shift in consumer behaviour most people ever make. And it happens fast.

The problem is, most brands that could be reaching new and expecting parents simply aren't. It's not that the audience isn't there, it's that they're not being met in the right way, at the right moment. And when you miss that window, you don't just lose a sale. You lose a long-term customer relationship before it even starts.

Reaching new parents is often seen as a vertical for baby brands, nursery retailers, or parenting specialists. But new and expecting parents aren't just shopping for prams. They're setting up homes, upgrading appliances, rethinking their health and wellness routines, and making purchasing decisions across almost every category imaginable.

They're not a niche. They're a high-intent audience in the middle of a life-defining transition, actively looking for brands they can trust, across the board.

Enter Cubbi.

Cubbi has built something genuinely brilliant: a dedicated, verified platform for new and expecting parents, where brands across retail, lifestyle, wellness, and beyond can reach a high-intent audience at exactly the right moment. Think of it as a closed-loop community - every user is verified, every offer is protected, and every interaction is designed to add real value to families navigating one of life's biggest transitions.

Since their appearance on Dragons' Den, Cubbi has become the go-to partner for brands who want to connect with parents meaningfully. Names like Mamas & Papas and Silver Cross sit alongside Currys, Sephora, and HelloFresh. Because the opportunity isn't limited to baby gear. It never was.

The result? Brands that show up for parents in those first, formative moments don't just make a sale. They earn loyalty that lasts for years.

Join our Head of Affiliates & Partner Marketing, Rachel Said, and Cubbi Co-Founder Olivia Davson for our first episode of Affiliates Stories, as we unpick:

• The Power of Firsts: Why being there for a parent’s first steps creates a bond that lasts for years.
• Beyond the Nursery: How lifestyle, home, and wellness brands provide essential value to growing families.
• Verified Value: How Cubbi’s secure community keeps your exclusive offers private and protected.‍
• Impactful Growth: A sense-check on how Cubbi’s community-first approach aligns with your 2026 goals.