Screening publishers who have applied to an affiliate programme, approving and declining based on whether the publisher meets the advertiser's criteria.
Example: It's really important when approving affiliates to thoroughly check the partners joining a programme and ensure it is completely clear how they will be promoting. These checks should look for brand fit, clarity on how a brand/advertiser is featured and also align to any programme terms. It is really important to also think about the current mix on a programme, it is better to have a few partners in a vertical like voucher codes that you work closely with rather than 100s you can’t monitor.
