A partner that bids on Google Shopping ad placements on behalf of a brand, usually on a performance basis.
For example, a CSS partner like Genie Shopping Network bids on "White Leather Trainers" for your brand, but you only pay them a commission if a sale occurs. This should be additional to your own Shopping CSS activity, as when set up correctly it is not competing and creates more opportunity to fill the shopping space.
Read more about Affiliate CSS here.
