An AI Overview is the AI-generated summary that Google displays at the top of its search results page to provide a direct and comprehensive answer to a user's query.
Powered by Google's Gemini model, it synthesizes information from multiple web pages into a single snapshot, often including links to its sources. For ecommerce brands, AI Overviews represent a significant shift in organic search, as they can answer customer questions, compare products, and feature sponsored ads directly on the results page, impacting how users discover and click through to websites.
AI Overviews now reach more than 1.5 billion people globally in more than 200 countries and territories.
For example, here is the AI overview of AI overviews!
For more details on AI overviews and Google's new AI features, check out this post on the Future of Search.
