Digital Marketing Glossary

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Auto Validation Window

The period of time before an affiliate sale is automatically validated if it is left pending after a validation process. 

Example: The industry standard is 67 days but this can vary slightly depending on sectors, it is important to have an auto validation period to protect affiliates from sales being left pending for too long or not being validated at all. Most affiliates do not make any money until a sale is confirmed and paid, auto validation provides an additional safety measure to ensure commission is processed. 

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