Generative Engine Optimisation is the process of tailoring digital content so that Large Language Models (LLMs) can easily find, understand, and cite it when answering user prompts.
For example, when a customer searches in Google or a LLM , "What is the best dehumidifier for drying clothes?" for example the results provided are not just a list of links; it is a collated answer based result that uses the content referenced to build a full and detailed written response. GEO ensures that your product or service is the one the AI engine recommends in cites response, but it is important that the content follows best practice in that it needs to be relevant and on trusted sources. GEO can also be the content you place on your own site to optimise for results - optimising both your own site and being on third party editorial content provides the LLM the signals that your brand is a trusted site.
