Google Lens is a visual search technology that uses a device's camera or an existing image to identify real-world objects, text, and products.
For ecommerce, it's a powerful discovery tool that allows consumers to search for an item simply by pointing their camera at it. Google then provides direct links to buy that exact product or visually similar ones, often through Google Shopping listings.
At the recent Future of Search event, Google shared with us that there are now 25 billion lens queries per month.
