A product catalogue is a structured feed of all the items you sell, including details like product names, prices, descriptions, images, and availability. Platforms like Meta and Google use this catalogue to power dynamic ads, making sure the right product is shown to the right person at the right time.
For ecommerce brands, keeping your catalogue accurate and up to date is essential. If the feed is wrong, ads might show the wrong price, promote out-of-stock products, or miss opportunities to highlight your full range. A clean, well-maintained catalogue makes your campaigns run smoothly and helps customers trust what they see.
