Digital Marketing Glossary

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Return on Ad Spend (ROAS)

A measure of your ad's attributed revenue compared to its cost. It shows how much you earned for every $1 spent.

Formula: ROAS = Total Attributed Revenue / Total Amount Spent

Example: If you generated $5,000 in revenue from a $1,000 ad spend, your ROAS would be $5 (or 500%).

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