Digital Marketing Glossary

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Usage Rights - Influencers

Legal permission to use an influencer’s content on brand-owned channels (website, ads) for a set time.

Time/Channel-based (e.g., 6 months)

For example, paying an extra £500 to use an influencer's TikTok video in your email marketing for the next 90 days.

Read more about Usage Rights - Influencers here.

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