Peak Performance: Basecamp

Preparing for Black Friday doesn’t start in October any more. If it does, by that point you’re not planning, you’re firefighting. 

Your peak season game plan needs building long before the climb begins. The budgets, the approach, the strategy. All of it has to be in place while everyone else is still figuring out what Q3 even looks like. Because by the time November rolls around, there’s no time left to think. Only time to react. 

Winning Black Friday isn’t about doing more in the moment. It’s about having the right foundations in place, having learnt from the year before, well before the big day is even nearby. Peak performance comes when you have insight and clarity into what is happening in the market and where you should focus - not just how much you’re willing to spend to get there. 

Peak Performance: Basecamp is the first installment of our Peak Performance webinar series, brings together our Heads of Search, Social, and Digital for a straight-talking look at what this peak season actually has in store. We’ll set the scene with what’s happening in the market; how competitors are positioning, and how consumer behaviour is shifting. Then we’ll dive into what should be on your radar for Peak 2026 and what should be your priority before you finalise your plan. No generic predictions, waffle, or pretend. Just the insight you need to build with confidence. 

What you’ll take away: 

• The lessons from 2025 peak season, and how to use them to inform our 2026 strategies 
• A clear view on the trends shaping BFCM 2026, so you’re building a plan for what’s coming
• Platform-specific strategies and predictions across paid search, paid social, and affiliates
• The early decisions that make the biggest difference once November hits

Peak season doesn’t wait for brands who aren’t ready. Make sure you are. Secure your spot today.