Peak Performance: The Ascent

An online masterclass in fine-tuning the details of your peak season strategy, with insight that matters.

DATE:

October 22, 2026

LOCATION:

Online

TIME:

13:00 to 13:30

By now, the plan is taking shape. Budgets are set, campaigns are being built, and Black Friday feels like it’s approaching scarily fast. 

If you haven’t already, now is the time to start asking the harder questions. It’s no longer just “is the plan in place?” but “it is built to perform once it’s live?”

It’s tempting to treat this stage as just ticking off a checklist:

  • Budgets confirmed ✅
  • Creative signed-off ✅
  • Campaigns scheduled ✅

But performing best doesn’t always come down to being organised (although yes, that’s of course a big part of it). Using this window to pressure-test your set up properly, and make those tweaks based on knowledge not guesswork, is what will put you one step ahead. Spot the gaps now, while there’s still time to fix them.

Our team are back for our second installment of our Peak Performance webinar series, Peak Performance: The Ascent. We’re knee-deep in the data across dozens of brands every single day, which means we’re seeing the shifts as they happen, the patterns as they emerge, and the early signals that most brands won’t get to spot until it’s too late. This session is our gift to you - handing you the exclusive view that you wouldn’t otherwise get.

What you’ll take away: 

  • What we’re seeing right now as BFCM weekend edges closer
  • Where we typically see brands lost performance in the build up, and how to close that gap before it costs you
  • How to pressure-test your plan before it goes live, using patterns we’re already tracking across the market
  • How to prioritise the last few decisions that’ll actually move the needle, based on what’s converting right now.

This is one Q4 session worth clearing your calendar for.

The Line up

Emily Long
CEO at Genie Goals
Jérémy Courty
Head of Paid Search at Genie Goals
Sam Thompsett
Head of Paid Social at Genie Goals
Imogen Collins
Head of Client Strategy & Delivery at Genie Goals

Your host

Brought to life with our friends at…

So How About It? 

AI smarts, award-winning service, and a clear, intelligent strategy for your ecommerce brand so you’re set to grow today and tomorrow
Explore Big Picture Performance
Get in touch
Grow your business.
Today is the day to build the business of your dreams. Share your mission with the world — and blow your customers away.
Start Now