Peak Performance: The Summit

Sharpening your edge before Black Friday weekend, in our penultimate webinar for Peak Performance.

DATE:

November 19, 2026

LOCATION:

Online

TIME:

13:00 to 13:30

A week out from Black Friday, time is the one thing that nobody has spare. So let’s be clear: this is one of the only 30 minutes worth pulling away from your desk for. 

In our third Peak Performance webinar, we’ll give you the final top-lines of what this year’s data is telling us so far, and what last year’s results suggest about how these final days in the build up to BFCM tend to play out. The kind of insight that helps you make sharper decisions, not just ones that make you busier. 

Because the difference between a good Black Friday and a great one can come down to these last few days: the small adjustments made with confidence, the problems spotted before they become costly, and staying clear-headed when everything’s happening at once.

This isn’t about changing your strategy this late in the game. It’s about putting the finishing touches on the plan you’ve already worked hard to build. And knowing that we’re - of course - on hand for anything that needs a second pair of eyes. 

What you’ll take away: 

  • The final tactical tweaks worth making in these final days - brought to you with genuine insight and data
  • What to do if something doesn’t go to plan mid-campaign
  • What we’re seeing right now, just before the big day hits.

30 minutes now, so you can walk into Black Friday knowing you’ve covered every angle. 

The Line up

Emily Long
CEO at Genie Goals
Jérémy Courty
Head of Paid Search at Genie Goals
Sam Thompsett
Head of Paid Social at Genie Goals
Imogen Collins
Head of Client Strategy & Delivery at Genie Goals

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