Signals Over Keywords: How Modern Ecommerce Brands Capture Shifting Search Demand

Ad platforms have become more automated [insert all the maxes]. It’s a fact. But more automation doesn’t mean less control. Placing the right ad in front of the right user at the right time is what Google still does best. Our job is to give it everything it needs to be able to do just that.

It’s no secret that the PPC landscape has shifted. But so has our focus. The old world of mining keywords and constant manual bid adjustments is not what will help your brand cut through and grow at scale. The competitive advantage now is who can feed the machine better signals AND move away from the bottom of the funnel trap.

Google is no longer just a search engine. It’s becoming an AI Agent, handling queries that are getting longer, more conversational, more complex, and able to predict commercial intent. The demand is still there, it’s just moving. And your brand's digital strategy needs to move with it. The instinct is to fight for control, to resist automation, to keep tweaking the leavers you know. But that’s only one part of the battle.

Join our Head of Paid Search, Jérémy Courty, and Google’s Adam Hetherington, for a practical and actionable overview of the ever-changing PPC landscape in the AI era  - so you can walk away knowing what to prioritise and what to do next.

What you’ll take away:

• A clear picture of where the Google ads ecosystem is actually heading
• Why data signal quality is now your biggest competitive advantage, and how to improve it (spoiler, it’s your feed!)
• Why everything is pointing towards diversification and moving part of your budgets towards Demand Gen and YouTube

Join us, Tuesday 30th June, 2pm-3pm, online. 

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