We won Calvin Klein by beating their own Shopping ads. We’ve been hooked on fashion ever since.
Brands we’ve worked with:
The consideration gap is your biggest opportunity
It's a share game now.
Vinted is now the UK's third-largest fashion retailer by customers (Retail Week), and resale is soaking up the volume growth that used to go to brands. With the market standing still, growth means taking customers from competitors, and every pound of paid media has to work harder than it used to.
Your whole range should be earning its keep
Plenty of fashion accounts lean on two or three hero products while the rest of the range sits in the dark. Others keep paying to advertise a dress with one size left. We build stock-aware campaigns that push the full catalogue and stop spending on what can't sell.
Every drop needs a launch plan
A new collection deserves more than a budget bump on launch day. We warm up demand weeks ahead, handle sale periods carefully for brands trying to rely less on discounts, and we've run enough Black Fridays to know how to win peak without giving the margin away.
People buy the story as much as the clothes.
The fashion ads that win tend to feel close to the brand: the founder on a fabric, a look behind the shoot, real customers in real outfits. Most brands still don't use enough of it, and we help you build a creative mix that does.
Performance marketing built around how fashion actually sells
Paid Search
Google Shopping is where we started with Calvin Klein, and it's still where most fashion browsing turns into buying. We run Google Ads, Shopping, CSS, Microsoft Advertising and YouTube, with feeds kept in line with what's in stock. Working alongside our sister company, Genie Shopping, gives us pricing and competitor data that standalone agencies just don't have. On top of this, we shape how your products show up in AI answers, so when shoppers ask an LLM what to buy, your brand is ready to surface and your catalogue is ready for the future of agentic commerce.
Paid Social
Meta and TikTok are where most people first meet a fashion brand, and Pinterest is where a lot of them plan their wardrobe. We run them as one joined-up strategy, with creative for each stage and a proper launch plan for every drop.
Affiliates
Fashion affiliates go well beyond voucher sites. We build programmes around closed user groups, editorial and the "best of" listicles shoppers read before they buy. As a top 20 AWIN agency and APMA founding member, we have the publisher relationships to get your brand into the places shoppers trust.
Influencer Marketing
Fashion is made for creators. We handle sourcing, briefing, contracting and creative, then put the best content to work in paid social so both budgets pull in the same direction.
Angela Ward, General Manager
Why fashion brands choose us
Building a fashion brand? Let's talk.
Maybe you're a founder who's hit a ceiling, or you've got a new collection landing and want it to make some noise. Either way, we'd love to hear what you're working on. We only take on brands we genuinely think we can grow, so the first chat is simple: are we the right fit for each other?
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