A/B Testing
Add to Carts
Advertiser
Affiliate Agency
Affiliate Approvals
Affiliate Banners
Affiliate Marketing
Affiliate Network
Affiliate PPC Rights
Affiliate Tracking link
Affinity Audiences
AI Mode
AI Overviews
Algorithmic Feed
Allowlisting
Amount Spent
Angle
AOV (Average Order Value)
App Install Rate
App Installs
App Installs per App
Approval Rate
Assist
Audience Insights
Auto Validation Window
Bonus
Boosting
Bounce Rate
Brand Awareness
Branded Hashtags
Brand Keywords
Brand Partnerships
Browser Extension
CAC (Customer Acquisition Cost)
Carousel Ads
Cashback
Catalogue Sales
Catalogue Value
Channel Integration
Click append/reference
Clickbait
Clicks
CLO/Card Linked Offers
Closed User Group
CLV (Customer Lifetime Value)
Commission by basket value
Commission Group
Community Management
Comparison site
Competitive Analysis
Concept
Content Pillars
Conversion Ads
Conversion Rate
Conversions
Conversion Values
Cookie Window
COS (Cost of Sale)
Cost per 1,000 People Reached.
Cost per Action
Cost per Add to Cart
Cost per App Install
Cost per App Install, by App
Cost per Catalogue Sale
Cost per Conversion
Cost per Form Start
Cost per Lead
Cost per Messaging Conversation
Cost per Mobile App Content View
Cost per Mobile App Subscription Fee
Cost per Outbound Click
Cost per Purchase
Cost per Result
Cost per Thruplay
CPA (Cost Per Acquisition)
CPAi (Cost Per Acquisition Increase)
CPC (Affiliates)
CPC (Cost Per Click)
CPE (Cost Per Engagement)
CPM (Cost Per Thousand Impressions)
CPV (Cost per View) - video only
C/R (Conversion Rate)
Creative Asset Logging
Creative Fatigue Rate
Creative Versioning
Creator Partnerships
CSS (Comparison Shopping Service)
CTR (Click-Through Rate)
Custom Parameter
Dark Posting
Declined Transactions
Decline Rate
Deduplication
Demand Gen
Display
DSA (dynamic search ads)
Dynamic Creative Optimisation
Editorial site
Employee Advocacy
Employee benefits
